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June 24, 2015 – ACH Food Companies Inc., a wholly-owned subsidiary of Associated British Foods (ABF), has selected Exceedra as their supplier to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

ACH Food Companies, Inc. originated in 1995 when Associated British Foods purchased Kraft’s food ingredients business. Originally focused on manufacturing and selling edible oils through commercial and food service channels, through a series of mergers and acquisitions ACH has grown and expanded focus on building its consumer branded and foodservice business and now features leading brands such as Mazola, Spice Islands, Tone’s, Karo, Fleischmann’s, Durkee’s, and French’s.

This growth not only brought new products but also brings together processes and teams. ACH realized they needed to advance their planning capabilities across departments by deploying an Integrated Business Planning process and supporting system which will provide a single integrated solution across sales, marketing, finance and demand planning.  This will enable ACH to provide visibility and control as well as enable them to optimize their trade expenditure.

After a detailed selection process the Exceedra Integrated Business Planning solution was chosen based upon its intuitive interface and range of functionality.

Joe Landfair, VP of Sales at ACH Food Companies, said “Exceedra stood out from the rest during our search for a new system provider. After reviewing the market, we are confident that Exceedra offers all the functionality we require to support our integrated planning processes.  The system is easy to use, very intuitive, and will enable us to streamline and improve our business in these competitive times.”

Chris Rice, VP Sales and Marketing at Exceedra N.A. said: “We are clearly delighted that ACH Food Companies have chosen Exceedra. Yet again we’ve demonstrated that our solutions usability, its flexibility, and broad set of capabilities offers the best value in marketplace”.

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