Acronis Spreads Reach in the Channel, Pulls From Proven Executives
appointments poise Acronis to maximize and expand its global channel success and relationships
Woburn, MA July 15, 2014—Acronis®, the global leader in new generation data protection, announced today the appointments of its new Vice President for Global Channel Sales, Chris Hilderbrand, and Vice President for North American Channel Sales, David Junca, to further build lasting relationships and drive revenue growth in the Channel. These changes will help accelerate market adoption of the Acronis AnyData Engine, providing easy, complete and safe backup, disaster recovery and secure access solutions through the Channel.
Hilderbrand brings to Acronis a broad experience in channel sales and marketing. Previously, he oversaw SMB sales and commercial distribution in Latin America and the Caribbean at Microsoft, where he managed key alliances and partnerships to drive more than 95% of his organization’s transactions through the channel. In his new role at Acronis, Hilderbrand is committed to ensuring Acronis leads with the channel and to optimizing all facets of partner engagement.
Junca moves into his new role with 17 years of experience in all aspects of International software sales management & business development, including over 13 years in partner centric management roles both at Microsoft Corporation and Acronis. Previously, he served as GM for Acronis in EMEA, where he developed the company’s initial footprint in the region prior to joining the North American headquarters in 2011. Most recently, his primary focus has been the growth of North American business through strong channel partner recruitment, alignment, and enablement. In this new role, his primary goal will be to expand the North America partner group into a best-in-class sales model.
“I am thrilled to join Acronis, which has one of the best engineering and leadership teams in the industry today with the right vision to become the most powerful provider of data security across devices, software and cloud services”, said Chris Hilderbrand, VP of Global Channel Sales at Acronis. “I know that Acronis was built based on great partners, and I will work to strengthen our channel relationships even further so that we address the explosive demand for data solutions in the market and grow revenues and profitability together.”
“From my experience working with Chris at Microsoft, I have witnessed his great skill in the complex area of Channel relationships,” said Yury Larichev, President of Acronis. “He and David are the ideal members to join our international team and make sure we maximize our global Channel network to the fullest of its capabilities.”
Acronis recently announced a number of top executive appointments, including the addition of its new President of Global Operations Yury Larichev to place further emphasis on growth in the channel. The organization has also expanded its programs for the channel for increased opportunities for partners, including a new Acronis Certified Engineer course and a North American Partner Council.
Acronis sets the standard for New Generation Data Protection through its backup, disaster recovery, and secure access solutions. Powered by the AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and safe backups of all files, applications and OS across any environment—virtual, physical, cloud and mobile.
Founded in 2002, Acronis protects the data of over 5 million consumers and 300,000 businesses in over 130 countries and 30,000 partners in its channel system. With its more than 100 patents, Acronis’ products have been named best product of the year by Network Computing, TechTarget and IT Professional and cover a range of features, including migration, cloning and replication.
Acronis® is a registered trademark of Acronis International GmbH in the United States and other countries. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Other company and product names may be trademarks of their respective owners.