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Newbury, UK August 6, 2014Snell, a Quantel company, today announced that Alston Elliot (AE) Graphics, the UK’s leading sports graphics company, has selected the Snell 2RU Vega router to create a flexible, web-enabled workflow environment for sports production in its new OB trucks. AE Graphics partnered with Thameside TV, a supplier of broadcast television post production equipment, to facilitate this implementation.

Designed to provide maximum flexibility for fast-paced, deadline-oriented workflow environments like sports broadcast production, Vega provides AE Graphics with a small footprint and easy, web-based configuration. This enables members of the AE Graphics staff to instantly re-route the system without specialist training, allowing for the simultaneous completion of numerous jobs and saving valuable time. In addition, the Vega system allows AE Graphics to plan for future developments in its OB space, including 4K routing and production.

John Scantlebury, Chief Technical Officer at Alston Elliot, said: “Creating a flexible workflow environment is imperative to the implementation of our new OB trucks for sports production. A small footprint, combined with advanced capabilities, make Vega a natural choice, and we look forward to reaping the benefits of a more efficient workflow in the months to come.”

AE Graphics had already been using Snell routing equipment in its existing trucks and was impressed with the quality and reliability. For the new trucks, the company chose a 96 port 2RU Vega. Vega routers are completely asynchronous – any port can be configured as an input or output – making it ideal for limited OB truck space. Any port can also be configured for fibre or coax connectivity, further extending the router’s flexibility.

“Snell is pleased to help Alston Elliot Graphics implement our Vega router into its OB trucks, as well as helping the organization prepare for the next step towards 4K,” said Mark Gardner, Snell sales director for Northern Europe and Africa. “Its flexibility and size provides significant advantages to sports production organizations that demand high efficiency workflows at high speeds without sacrificing quality.”

For more information about Vega, visit

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About Snell

Snell creates unique and Emmy award-winning technologies to help broadcasters, content owners and content providers to process and manage their valuable media assets. Recognized as global leaders in image processing, Snell applies over 40 years of media expertise to help customers achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. The company continues to innovate and is at the forefront of technology enabling customers to transition to IT, cloud, 4K, IP and UHD workflows. Through its core divisions – TV Everywhere and Live TV – it brings tangible business benefits across the production value chain, whether a single or multi-channel facility, national broadcaster or OTT provider. Snell serves more than 2000 broadcasters, post facilities and global media companies in more than 100 countries. Snell is a Quantel company. For more information visit

Media contacts

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EMEA:                        Megan Treacher-Evans, +44 (0) 207 403 8878
Americas & Asia:        Meghan Gardner, +1 857 222 2864

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