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Belly Leveraging Apigee to Help its Merchants Build Smarter Customer Loyalty Reward Programs and Integrate with Apple

SAN JOSE, Calif. – Apigee® (NASDAQ: APIC), developer of an intelligent API platform for digital business, today announced that it has been selected by Belly Inc., a digital loyalty and marketing platform, to power its API (application programming interface)-based services across the Belly platform. Named one of Apple’s “select mobility partners” earlier this year, Belly is leveraging Apigee API management as part of its integration with an Apple program that enables businesses to put the unique capabilities of the iPad to work within their organizations more quickly and easily.

“Seamless, connected experiences are the ‘backbone’ of customer loyalty in today’s digital economy – and APIs are enabling Belly to provide these experiences to over 12,000 merchants across the U.S.,” said Fred Lee, executive vice president of Engineering at Belly.  “With Apigee powering our APIs, we can more easily provide every Belly business with customizable, unique rewards programs backed by a powerful marketing solution.”

Belly is using the Apigee Edge API management software to help businesses build and run customized customer loyalty and marketing programs as part of its Belly Complete product. This cohesive suite of loyalty, email, social media, mobile and customer acquisition tools is designed to provide merchants with access to actionable customer data for strengthening marketing initiatives in real time. With Belly, business owners can run their marketing automatically from their iOS device when they set up Belly Auto-Engage: a tool that can trigger email marketing campaigns that automatically send emails based on a customer’s history.

Apigee’s flagship Apigee Edge API management software empowers organizations to securely deliver and manage APIs, with agility and at scale. Apigee Edge is part of the Apigee intelligent API platform, which also includes Apigee Insights, an API-based, self-service predictive analytics solution, and Apigee Link, an API-first Internet of Things (IoT) product for connecting devices to the Internet. Most recently, Apigee introduced Apigee Sense, an intelligent API security product.

“Convenience and personalization are critical to today’s connected consumers – and APIs are key to making this possible,” said Ed Anuff, senior vice president of strategy at Apigee, “Businesses across industries are looking to integrate their services and build frictionless, connected experiences. This is especially important in retail, where consumers are inundated with hundreds of marketing campaigns fighting for their dollar.”

About Apigee

Apigee® (NASDAQ: APIC) provides an intelligent API platform for digital business. Many of the world’s largest organizations select Apigee to enable their digital business, including more than 25 percent of the Fortune 100, five of the top six Global 2000 retail companies, and five of the top 10 global telecommunications companies. Apigee customers include global enterprises such as Walgreens, Burberry, Morningstar, and First Data. Apigee is headquartered in San Jose, California and has over 400 employees worldwide.

 

About Belly

Belly’s mobile platform has redefined the loyalty space by offering customizable, unique rewards programs backed by a seamless marketing solution. Belly makes it easy and affordable for businesses to engage customers with memorable in-store experiences and build lasting relationships. Through digital connections, businesses gain access to customer data and a suite of innovative tools to track their marketing efforts. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz, Silicon Valley Bank, Lightbank, NEA, DAG Ventures, Cisco, and 7-Ventures, LLC (a subsidiary of 7-Eleven, Inc.). For more information, visit http://www.bellycard.com.

 

Safe Harbor Statement

This press release contains forward-looking statements, including statements regarding market adoption of digital technologies, planned customer adoption and implementation of Apigee’s products, potential future customer opportunities and opportunities between Apigee and Belly, Inc. These forward-looking statements are based on current expectations and are subject to inherent uncertainties, risks and changes in circumstances that are difficult or impossible to predict. Consequently, you should not rely on these forward-looking statements.  Actual outcomes and results may differ materially from those contemplated by these forward-looking statements as a result of such uncertainties, risks and changes in circumstances, including without limitation risks and uncertainties related to market adoption of digital technologies, the ability of Apigee’s software to meet its customers’ needs, the quality of Apigee’s software, support and services and related infrastructure capacity and any incorrect implementation or use of Apigee software.

The foregoing list of factors is not exclusive. Additional risks and uncertainties that could affect Apigee’s financial and operating results are included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in Apigee’s Quarterly Report on Form 10-Q filed with the SEC on December 8, 2015. Apigee’s SEC filings are available on the Investor Relations section of the Company’s website at http://investors.apigee.com and on the SEC’s website at www.sec.gov. Apigee disclaims any obligation to update the forward-looking statements provided to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

Connect with Apigee

Apigee blog: https://blog.apigee.com/front

Apigee community: https://community.apigee.com/

Twitter: https://twitter.com/Apigee

LinkedIn: https://www.linkedin.com/company/apigee

 

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Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

 

Apigee Media Contact:

press@apigee.com

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