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Shueisha transforms its popular fashion magazine into a visually stunning, interactive eZine

Montpellier, France – June 4, 2014 – Aquafadas, developer of digital publishing solutions, and popular Japanese fashion magazine “non-no” have partnered to make their mark on the fashion world with a new trendsetting digital eZine. Shueisha, the publishing giant responsible for “non-no” and many other popular Japanese magazines, turned to the Aquafadas Digital Publishing System to give “non-no” a stylish digital transformation, which includes engaging interactive features and enrichments, catering to fans who want to delve deeper into the world of fashion using their favorite mobile device. “non-no” attracts thousands of monthly users interested in the latest fashion trends, news, and styling tips and tricks. The magazine’s new digital version allows readers from all over the world to experience “non-no” in seconds, far surpassing the geographical limitations of the print version.

The digital version of “non-no” was released as an app for Apple Newsstand and an ePUB for Kobo and Kindle tablets, instantly becoming a success. Downloads of the “non-no” magazine app skyrocketed, reaching 130,000 hits after only five months on the market. Shueisha’s goal is to reach 300,000 downloads before the year’s end.

“Using Aquafadas’ Digital Publishing System, we would like to create more interactive and rich apps, and have other digital projects currently in the works. We also plan to publish further-enhanced issues of ‘non-no’ to Newsstand even more in the future,” says Nobuki Matsushita, chief of digital magazine editorial office, of Shueisha’s plans to continue adding to the “non-no” digital experience. The publishing house has already added features such as push notifications, which allow them to quickly and easily notify subscribers when a new issue is released. Additionally, they have begun optimizing the app by finding key performance data through the use of Aquafadas Analytics.

Aquafadas’ Digital Publishing System gave “non-no” the tools to portray an unparalleled, digital fashion world to supplement its booming print counterpart. The print version of “non-no” is already well-known for booking some of Japan’s most recognizable stars for photo shoots and interviews. With the addition of the digital version, readers can now interact even further with their favorite celebrities through videos embedded right in the eZine and hyperlinks leading directly to the “non-no” YouTube channel, which features many more exclusive videos.

“The Aquafadas Digital Publishing System has all of the tools and functions we need for making a great digital magazine,” Matsushita says in praise of the system. “It supports our entire workflow and allows us to publish to multiple platforms using just one service, seamlessly.”

Shueisha will continue to add new features to the digital version of “non-no” in the hopes of providing a unique glimpse into the fashion world, one that will transport its readers from the page to the runway.

To download your subscription to “non-no,” please visit Apple Newsstand.

About the Aquafadas Digital Publishing System
The Aquafadas Digital Publishing System is an ecosystem of seamlessly integrated apps that include InDesign Authoring, Cloud Authoring, ComicComposer, Aquafadas Viewer, AppFactory, Cloud Connect and MotionComposer. These apps are designed to manage any digital publishing scenario from digital content and app creation to distribution and marketing. Without writing a single line of code, publishers can either design custom iOS and Android apps or automatically convert PDF files into digital format for distribution across tablets, smartphones, eReaders and the web.

The Digital Publishing System also provides powerful marketing tools, including the ability to integrate advertising campaigns and offer one-click in-App purchases. Sales and reader behavior analysis, now a crucial part of digital publishing, can be done using analytical tools such as Google Analytics, which integrates directly with the Aquafadas Digital Publishing System. New features and updates in the Aquafadas Digital Publishing System 3.3 include:

  • Enhancements to InDesign Authoring: Now available is Guided Reading for ePUB, the most popular format for simple print-to-digital conversions; premium “Signature” enrichment for eBook personalization; and support for Chinese as an available language
  • New App Templates in AppFactory: Various templates allow publishers to create an app without any coding whatsoever; to stay compatible with the latest improvement of iOS 7.1 as well as the newest enrichments of Aquafadas 3.3, users simply update their app
  • myKiosk Transforms into Aquafadas Viewer: Aquafadas’ easy-to-use tool for testing out InDesign Authoring innovations, myKiosk now becomes Aquafadas Viewer
  • Push Notifications Available Through Aquafadas Connect: Publishers can now purchase and manage push notifications through Aquafadas Connect; Aquafadas’ push notification system allows publishers to send relevant, timely information directly to their users’ home screens, even when the app is inactive

About Aquafadas
Aquafadas, a pioneer in digital publishing technology, enables the creation and mass distribution of graphics rich, interactive digital content such as books, comics, corporate documents, magazines, and newspapers, across all major platforms including smartphones, tablets and the web. Businesses all over the world rely on Aquafadas’ purpose-built content creation and distribution solutions to achieve their digital publishing strategies, significantly expanding content reach while lowering overhead costs. Some of Aquafadas prestigious customers include Bayard, Carrefour, Egmont International, Kelby Media Group, Lagardère, Mondadori, Reader’s Digest, Sanoma, Standard & Poors, and Vodafone.

Aquafadas is a member of the International Digital Publishing Forum and IDEAlliance, which help to improve both ePUB and OpenEFT formats.

A Rakuten group business, Aquafadas also provides its technological expertise to Kobo, the world’s fastest growing e-reader provider. For more information about Aquafadas, please visit

Press Contacts
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova

Lauren Leger
Zazil Media Group                    
(p) 508.498.8433
(skype) lauren.zazil

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