cheap nfl jerseys china cheap nfl jerseys free shipping wholesale nfl jerseys china wholesale jerseys from china cheap nfl jerseys free shipping cheap nfl jerseys for sale cheap jerseys free shipping wholesale nfl jerseys from china cheap nfl jerseys sale cheap nike nfl jerseys china wholesale jerseys free shipping cheap nfl jerseys wholesale wholesale nfl jerseys online cheap nfl jerseys wholesale china jerseys wholesale cheap coach handbags outlet authentic designer handbags cheap coach handbags outlet cheap coach purses outlet discount coach bags coach bags sale coach purse outlet cheap real coach purses coach handbags sale online coach purse outlet michael kors outlet online store cheap michael kors bags cheap michael kors purse michael kors factory outlet online cheap michael kors handbags cheap michael kors purses michael kors bags outlet online cheap michael kors purse michael kors handbags discount

Carrier Billing Deployments Boosting Storefront Conversion Rates

Hampshire, UK – 7th April 2015- New analysis from Juniper Research has found that content paid for via carrier billing will provide operators with more than $14bn in revenues over the next five years.

The research, ‘Digital Content Business Models: OTT & Operator Strategies 2015-2019’ argues that growth will be fuelled by a dramatic rise in carrier billed payments made on devices such as tablets, consoles and smart TVs.

Carrier Billing ‘Enables First-time Monetisation’ of Unbanked

According to the research, existing deployments of carrier billing on app storefronts have produced a marked increase in paid conversion rates (more than 30 times those of credit cards in some instances). They have also enabled first-time monetisation of unbanked consumers and younger demographics. Furthermore, the greater sophistication of third-party carrier billing solutions now permit subscription billing, allowing for ongoing content monetisation.

In addition, many storefronts had found that carrier billing integration resulted in an uplift in average transaction values as well as volumes, partly due to higher sales of bundled in-app virtual items.

Sporting Rights Acquisition a Long Term Opportunity for OTTs

The research also found that OTT (Over The Top) content providers such as Amazon, Netflix and Hulu were now adding value to their subscriptions through the addition of original content such as Transparent, Bosch and Ripper Street. It argued that the next step would be the acquisition of major sporting rights, but cautioned that the high cost would be a deterrent at the present time.

According to research author Dr Windsor Holden, “Even for free streamed sporting events, audiences are rarely in excess of a million – to recoup the cost of a successful bid, OTTs would need a paying audience of perhaps 10 million in some cases. But by 2021, when the NFL (National Football League) rights are due for renewal, we would be surprised if one or more OTTs did not bid for an exclusive live package.”

The whitepaper, ‘Digital Content ~ An Over The Top Reaction?’, is available to download from the Juniper website together with details of the full report and the Interactive Forecast Excel.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Comments are closed.