EXTREME announce licensing partnership with OTONE Audio
EXTREME announce licensing partnership with OTONE® Audio And the launch of: EXTREME Audio Powered by OTONE® Portable Bluetooth® speakers and headphones
London, UK – 27 November 2015 – EXTREME the global pioneer of action sports since 1995 announce the launch of EXTREME Audio Powered by OTONE®.
A collection of portable Bluetooth® speakers and headphones, developed in collaboration with OTONE® Audio, a leading name in the audio world, producing top quality audio engineering and the best in product design. EXTREME Audio delivering exceptional sound quality, super light unique design with artwork influenced by EXTREME’s iconic 20 Year anniversary images and the EXTREME brand ambassador’s own flair for modern graffiti.
- HANGTEN – £79.99 SRP
- WALLRIDE – £89.99 SRP
- ONE EIGHTIES – £149.99 SRP
Alistair Gosling, Chairman and CEO, EXTREME said “The launch of the EXTREME Audio range is yet another exciting milestone for us and will enable consumers who live or aspire to the extreme lifestyle to add an audio edge and soundtrack to that culture. OTONE® Audio is an exciting, young, British company who caught our eye because of their uniquely styled and great sounding products. They have collaborated with us to create audio products, which will not only lead the market in sound quality but will be affordable to our target customers”.
EXTREME Audio is a range purposely launched to shake up the market with amazing quality products at a price point that won’t break the bank. The HANGTEN and WALLRIDE speakers feature the latest Bluetooth® connectivity with NFC one-touch connection, meaning you can connect instantly to any Bluetooth® audio source. In addition, NanoficsTM hydrophobic coating, is used to repel water should it ever reach the insides of the speaker.
The ONE-EIGHTIES headphones offer Active Noise Cancellation, which listens to the environment around you, and compensates for background noise by using advanced algorithms to create digital negatives of the sound ensuring that whatever you’re listening to, you’ll be distraction free.
Look out for EXTREME brand ambassador roster of 73 ambassadors rocking the product, many of whom have been key in influencing design and product specification, including; 5 times World Champion BMX rider Mark Webb, Neil Navarra (DJ), Daryl Brown (Freestyle Mountain Bike), Charlotte Bryant (Wakeboarding) and Jake Anderson (Skateboarding) to name a few.
Stay #TUNEDFORLIFE to keep up to date with news from EXTREME AUDIO and for the next wave of product next year…
AND…There’s a whole lot more coming from EXTREME, including the 2016 EXTREME Drift Allstars Series, the newly released lifestyle blog, some largescale developments in the Hotels and Destinations space as well as some incredible partnerships in our marketing services offer. Stay tuned at www.extremesportscompany.com
EXTREME Audio Powered by OTONE® available from www.extremetuned.com – #TunedForLife
EXTREME has pioneered action sports content since 1999 and has grown to be a leading lifestyle brand: Unapologetic, irreverent and anti-establishment, EXTREME is very well known lifestyle brand with serious attitude fuelled by non-conformity, creativity and experimentation. Our fans are the young alternative trendsetters who influence the wider youth market. We have a deep understanding and connection with our fans. They know us. We know them.
We drive and invest in our 73 sponsored athletes, 64+ annual events; social media reaching on average 400 million people per month from 140 million, video views, Extreme TV, Extreme.com, PR, consumer insights and trend led creative assets. All of these support our partners and help drive sales of products and experiences.
We partner and collaborate with leading companies in their field to deliver and drive sales across hotels, sports resorts, drinks, apparel, men’s grooming, electronics, apps & gaming. Two examples of this are Vimto one of the UKs leading drinks companies for sports and energy drinks and Otone® Audio a leading electronics company for wireless speakers and headphones. Extreme is backed, supported and funded by Kleinwort Benson and RHJ International. http://www.extremesportscompany.com
OTONE Audio was founded in Manchester, UK with a range of Bluetooth speakers, headphones, soundbars and computer speakers, OTONE® blends top quality audio engineering with the best in product design. Its products’ sound is tailored for the UK market, giving focused midrange vocals and enhanced, but tight bass. As a result, OTONE® is rapidly becoming a leading name in the audio world.
OTONE® Audio’s vision is to provide products of superior quality and value that enhance the audio experiences of its customers – whether they’re enjoying richer music or more intense gaming, getting lost in a movie or hanging out in the park or at the beach.”
For all media enquiries, images, interviews and product information: Anne Powys-Keck PRO PR @PRO_PR1 firstname.lastname@example.org or call 07523 464056