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LOS ANGELES, Calif., March 10th, 2014 – Less than two weeks since Flixel Photos Inc. launched Cinemagraph Pro for Mac, the living photo creation software has achieved featured status on the Mac App Store where it’s reached first in the photography category in over 50 countries – including US, UK, Canada, Japan, Germany, France and China. The application is also first overall in 20 countries.

“To be featured by Apple is a privilege reserved only for a few apps every week,” says Philippe LeBlanc, Flixel’s co-founder and CEO. “We see Cinemagraph images as a new and dynamic way of storytelling with hybrid photography and ideally suited for the next generation of 4K digital technology.”

Flixel Cinemagraph Pro for Mac allows users to intuitively and easily create Cinemagraph images, a hybrid media form that combines the timeless quality of a photograph and elements of moving video. On February 25, Flixel released a professional version of the app for Mac, previously available only for iPhone, iPad and iPod Touch. To celebrate being featured on the Mac App Store, the app is now on sale for $14.99 for a very limited time from the regular price of $199.99. The exclusive offer will expire Thursday, March 13th.

“It is important to us to educate people on the medium. One way of doing this is making the tool available to many via a lower price point for the duration of our Mac App Store feature,” says LeBlanc.

The new software includes support for UHD (4K) resolution video capture, masking tools, seamless looping options and a wide range of filters. Creators can upload and share their living photos in high resolution to Flixel’s community as well as to a variety of social networks.

Flixel also offers its audience the ability to embed living photos onto websites and blogs. The embeddable Flixel player hides the complexities of video on the web and provides a seamless experience that auto-plays and auto-loops in all browsers and platforms, including mobile.

Cinemagraph images are growing in popularity among professional and hobbyist photographers, marketers and advertisers. They are using living photos to push the boundaries of visual storytelling. Cinemagraph images gained a strong following after Tyra Banks utilized Flixel’s technology on Cycle 20 of America’s Next Top Model to create unique living images previously unseen in the fashion world.

Flixel’s Cinemagraph Pro for Mac is available for purchase on and the Mac App Store.

Flixel Photos Inc. is a pioneer and leading provider of digital technology that enables amateur and professional photographers and videographers to create “living photos.” Flixel also provides one-stop technical and creative consulting to global entertainment franchises and major retail and other brands for whom Flixel offers the next major evolution in photography. The company is headquartered in Toronto, Canada, and has offices in Los Angeles and New York.  For more information, please visit

For further information contact:
 Mark Homza
 Co-founder and CMO
 Flixel Photos Inc.
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