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Incomedia to sponsor KeepBrave – an attempt to be the fastest woman to cycle round the world by Italian athlete Paola Gianotti to beat the Guinness World Record

Ivrea (TO) March, 21st 2014Incomedia, a leading independent developer and publisher of multimedia software for the PC, is sponsoring Paola Gianotti that left from Ivrea on her bicycle on March, 8th to pedal around the world and gain her very special place in the Guinness World Record books.

Paola is only the second woman worldwide, to attempt such a demanding challenge. She aims to cover 30 thousand kilometres, cross 22 countries on 5 different continents and must do this within 152 days in order to beat the world record currently held by a Greek lady Juliana Buringh.

After months of rigorous preparation and hard training, Paola Gianotti will begin the trip from Acqui Terme then head to Nice and on to all other cities along the route as agreed with the Guinness World Record committee. Paola will use the “Keep Brave’’ event to promote projects related to environmental protection, health, lawfulness and awareness of different cultures. Experiences on the attempt will be recorded daily in her Blog which has been created with WebSite X5 and published on, as well as on  her own social profiles.

“We are very happy to be a sponsor of Paola’s adventure. We believe in her and in her chances” says Federico Ranfagni CEO of Incomedia, who explains “This isn’t just about sports, it’s about a huge challenge and dream. We also thought that we could start off our business from Ivrea to then reach the entire world with our WebSite X5 software. We did not have to pedal with our bike, but it did take a great effort to achieve results anyway. The secret lies in the motto that Paola has chosen – Keep Brave, persevere and never give up because dreams can sometimes come true.”

About Incomedia:

Incomedia has over 15 years of experience and is specialized in the production and distribution of a software product dedicated to website creation and mobile solutions for consumers as well as business and educational users. Right now the flagship product is WebSite X5, a software dedicated to website creation, blogs and online stores. It is available in 14 languages and sold in over 40 countries via a network of distributors that includes major names such as Media Markt, Vobis, Best Buy, Carrefour, Staples, etc.

About Paola Gianotti:

Born in Ivrea, Italy, thirty-two years ago, Paola Gianotti achieved a Master’s Degree in Economics and Business.  She is passionate about the outdoor world. She is a keen backpacker and she enjoys a wide range of sports. Paola has actively participated in triathlons, cross-country skiing, scuba diving and thai-boxing.

Paola Gianotti has always strongly believed that sport means personal growth besides challenging personal boundaries.

Follow Paola Gianotti’s Trip on her personal blog- diary at:

Facebook page:

See videos of Paola Gianotti here:

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