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Casablanca Hire Says London Domain Will Drive New Business

UK – Sept 01, 2014 – A leading party and event hire company has become one of the first businesses to successfully secure the new .London domain name extension with iomart’s ICANN-accredited registrar Easyspace.

Casablanca Hire, which is based in NW9 and supplies marquees, furniture and catering equipment for major corporate and private hospitality events around the capital, has become a Dot London pioneer, one of the industry-leading businesses to use the new domain. The company has just launched its new website using the .London url www.casablancahire.london

As well as using .London for the main company website, Casablanca Hire has also secured a total of five different .London domains including chairhire.london and eventhire.london to cover a variety of search terms that could be used by potential customers looking for the hospitality services the business provides. More than 45% of Casablanca Hire’s new business comes through visits to its website.

Heath Meek, owner of Casablanca Hire, said: “Many of our existing customers found us by putting terms like ‘chair hire London’ into Google. Having a .London domain will therefore give us a real competitive advantage as we believe .London could end up outranking .com and .co.uk on search. As well as using it for our main company website we’ll also be using the other .London domains we’ve secured to build websites to target specific products within our markets.”

Gordon Innes, Chief Executive of London & Partners, the Mayor’s promotional company for London which runs the Dot London domain, said: “We want Dot London to become the domain of choice for the city’s business community so I’m delighted that Casablanca Hire has chosen Dot London for its new website. Anyone searching for event hire in the capital will clearly see Casablanca’s London credentials. I hope it’s a badge the company will wear with pride.”

Casablanca Hire buys all its domain names through ICANN accredited domain name specialist Easyspace. It trademarked its business name and logo in order to protect its brand but also to give it priority for the new generic Top-Level Domains (gTLDs). It currently has 33 domain names with Easyspace.

Heath Meek adds, “As a proud London-based company serving Londoners we really wanted to be one of the first companies to buy a .London domain. We contacted Easyspace early this year and they talked us through the process and helped us get all the information together to ensure we could get the domains we wanted.”

Sarah Haran, managing director of Easyspace, said: “As a London-based business with a recognised trademark Casablanca Hire was able to apply in the Sunrise phase and we’re delighted to have helped them secure all the domains they wanted. Now the priority period has closed other businesses who want .London should be pre-registering their interest in time for General Availability which opens on September 9.”

For more information on how to pre-register Dot London with Easyspace and details about the other new gTLDs visit http://www.easyspace.com

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