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Rosetta Stone challenges language enthusiasts to learn a new language in 180 days. Based on a successful language-learning story documented in Sweden, Rosetta Stone inspires learners to start their own challenge with special product offerings, blogger competitions and interesting insights on how to learn a language successfully in 180 days.

London, 5th of August 2014: Rosetta Stone, provider of interactive language-learning solutions, invites language learners to get inspired and start a new language this summer. Gustaf Nordbäck, Managing Director EMEA at Rosetta Stone says: “Often I hear friends and colleagues say ‘I should learn Italian’, ‘I’ve wanted to start learning French for so long’, however, not many really take the decisive step to get started. We want to change this and give all language lovers out there a great reason to get started with a new language this summer. It is about taking the first step. Once you feel immersed in the new language, learning and living it will become part of your life.”

Based on the documented learning success of Nuno who learnt Swedish in 180 days, who trusted the method of immersion, matching spoken dialogue and text with images from real life, Rosetta Stone recommends a step-by-step learning approach to achieve your personal learning goals:

  1. Pencil 30min a day for your language-learning in your diary straight away. This flexible learning method for desktop, tablet and smartphone, which allows you to speak and write as well as train reading and listening comprehension, will help you to succeed, no matter where you are.
  2. Expose yourself to live conversation with native speakers, no matter when by exchanging words in Spanish with your work colleagues, order in Italian in your favourite bar or attending live sessions with native-speaking tutors online.
  3. Immerse yourself in a new language, and don’t limit yourself to only memorising vocabulary or grammar structures. Learn at your own pace, drawing on the same power of immersion you used to learn your first language. Actively use new words and phrases in conversations. It does not matter if you get it 100% right; it’s more about hearing yourself do it and being proud of yourself.
  4. Get inspired by music in Greek, cook a local dish according to French tradition, rent a movie in Italian, or buy a local newspaper when in Portugal this summer. There are many ways to improve your understanding in the new language.
  5. Start writing emails to friends in your new language, write your personal reminder notes in French, switch your mobile phone’s interface language to Portuguese, find creative ways to write and read in the new language.

Rosetta Stone offers interesting insights in an interactive article around the 180-days-challenge talking about what happens in our brain when learning a new language and suggests the right, monthly content for beginners to see first results after 180 days of language learning. Hereinspired language learners can follow bloggers sharing experiences about their personal language-learning journey over the next 180 days.

Further information:

Press contact:
Katharina Schaden
Rosetta Stone Europa
55 New Oxford Street
London, WC1A 1BS, UK
Telefon: +44 789 4588 384
Finn Partners London
Claudia Urquiola
Tel: +44 (0) 207 148 4403

Company information:
Rosetta Stone provides cutting-edge interactive technology that is changing the way the world learns languages. The company’s proprietary learning techniques—acclaimed for their power to unlock the natural language-learning ability in everyone— are used by 8,000 corporations, 9,000 public and non-profit agencies, 20,000 educational institutions and over 9 million of learners around the world. Rosetta Stone offers courses in over 20 languages, from the most commonly spoken (like German, Spanish and Mandarin) to the less prominent (including Vietnamese, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process, and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA, Boulder, CO, Austin, TX, San Francisco, CA, Seattle, WA, Seoul, São Paulo and Dubai. The office for Europe is in London.

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