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London, UK: October 6, 2015: Today, MOO, the web’s much-loved premium print business launches the first major upgrade to the humble Business Card, with the introduction of Business Cards+.

Business Cards+ are produced to MOO’s usual high standards, but also feature embedded Near Field Communication (NFC) chips, empowering the physical card with an unlimited range of digital actions, defined by the customer. 

Simply tap to an NFC-enabled device and Business Cards+ come to life.

All this is made possible with Paper+, the company’s supporting new online platform for defining, managing and reporting these actions. Paper+ is the customer’s dashboard, where they can control what their cards link to, before, or even after, they’ve handed them out. Accompanying Business Cards+, Paper+ also launches today.

MOO’s founder and CEO Richard Moross says, “Business cards are the most successful networking technology of all time, but they’ve been the same for centuries. Of course we love print, but because we also love the web we wanted to bring those two worlds together, making paper more useful than it’s ever been.”

Business Cards+ are so much more than just business cards. They are driven by URLs that you can change even after you’ve handed out your cards, so they’re as dynamic and alive as the web itself, while still being easy to use and update on Paper+. This means that…

  • creatives have an always-updated portfolio of work in their customer’s hands
  • entrepreneurs can give direct access to download their start-up’s app
  • networkers have the next generation referral card to maximize their influence
  • retailers can swiftly link to price lists and new stock
  • fashion designers can constantly update their latest collections
  • event planners can keep a track of attendees 
  •      musicians can share music playlists and exclusive invite-only tracks


MOO’s NFC Business Cards+ are available with many of the amazing print and design features you’ve come to expect from the company which invented Printfinity[1]. Initially available in a run of up to 5 different backgrounds for every pack of 20 cards ordered, the packs come in a futuristic neon and white gloss relief patterned box which feels like a gift in itself.

Priced at $30 for a pack of 20[2] with the Paper+ platform included, Business Cards+ will be available in MOO’s matte finish. You’d never know that deep inside there is some very clever printing technology. The trick is pioneering silver nano print technology3, so the card’s smart functions are embedded within the layers of the paper.

Richard Moross concludes, “As soon as we saw this technology we knew we had to develop it. And it’s taken us over 2 years to get it right, but loving technology and being design-minded people, this was something MOO was meant to do. It provides us with an enormous commercial opportunity, but really it’s all about our mission to help our customers to stand out. Now for the first time we’re able to give them a whole new digital as well as paper world. We can’t wait to see how they use it.”

Business Cards+ and Paper+ is now available worldwide from


About MOO

MOO is a design, technology and manufacturing company. Launched in 2006, MOO aims to disrupt the trillion dollar global print industry by combining the values of professional design with accessibility and reach of the web: making great design available to everyone, everywhere. MOO focuses on helping its customers create, share or promote their professional identity and has subsequently become one of the fastest growing print businesses in the world, with over a million businesses served in over 200 countries in the last 2 years. For more information visit and follow MOO on Twitter @MOO and Facebook at MOO.


Richard Moross

Richard is the founder and CEO of, one of the world’s fastest-growing print businesses. Launched in late 2006, MOO is focused on disrupting the trillion dollar print industry, with its unique approach to design, technology and operations. This has allowed it to sustain industry-leading NPS, gross margin and top-line growth for a business of its size. To date, MOO has served millions of customers in nearly 200 countries and employs nearly 400 people across 5 locations in the UK and USA.

Before founding MOO, Richard worked for the design company Imagination, other past companies also include and the BBC. Richard served on the board of Seedcamp and is a non-Executive Director of Ladbrokes PLC.

Richard has been featured in the ‘Wired 100’ and ‘Media Guardian 100’ lists, was named amongst the Telegraph Newspaper’s ‘1,000 Most Powerful People in British Business’, and was ranked in the Guardian Newspaper’s top 10 most influential people in digital media. Richard is also an Ernst & Young Entrepreneur of the Year, a member of the International Academy of Digital Arts and Sciences and the Young Presidents Organisation.


Chad Jennings

VP of Product and Design

When one of the co-founders of the awesome Blurb decides to join your company, the only response is to welcome them with arms open wider than the Grand Canyon. And that’s what we did when Chad Jennings brought his brilliant vision and aptitude for aggressive multitasking to MOO.

Managing three pivotal MOO teams (responsible for physical product design, product management, UX and UI) simultaneously is no mean feat, but Chad’s more than up to the challenge.

“I started out in photography and coding CD-ROMs (yes, I am that old), but I realised that the fairly new field of interaction design brought many of my passions together” Chad explains. “ And I was lucky enough to graduate and move to San Francisco in 1999 – just as the tech boom was…well, booming!”


With a Master’s Degree in User-Centered Design from the Institute of Design at the Illinois Institute of Technology and BA in Business Administration and Marketing, Chad’s 17 plus years of experience includes stints at Method and Smart Design before founding Blurb mean he’s the perfect fit to help MOO grow. 

UK Press Contact
Nadia Gabbie, MOO:
T: 020 7392 2781 Ext: 1073 
M: 0797 317 7323 
[1] Printfinity is the word MOO invented for a technology that’s completely unique to our business. With Printfinity you can print a different photo or design on every Business Card, Sticker or Postcard in a pack. It’s a real conversation starter that means you can carry your portfolio in your pocket, show off your favorite products and help people remember your business.
[2] Printfinity is the word MOO invented for a technology that’s completely unique to our business. With Printfinity you can print a different photo or design on every Business Card, Sticker or Postcard in a pack. It’s a real conversation starter that means you can carry your portfolio in your pocket, show off your favorite products and help people remember your business.The paper, Conqueror® ALIVE, is produced by leading manufacturer of fine and specialty papers, Arjowiggins, and is the NFC, ‘connected’ version of the company’s flagship Conqueror paper.

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