Mountain Hardwear successfully amplifies its brand and product messages via its retailers to over 555,000 new consumers thanks to socialondemand® from purechannelapps™
BATTLE, UNITED KINGDOM – 10thJuly 2014 – purechannelapps™ – provider of innovative social media amplification solutions announces results from the deployment of their socialondemand® platform with premium consumer outdoor apparel and equipment brand, Mountain Hardwear.
In 2013, Mountain Hardwear, a division of Columbia Sportswear, gave their retailers the competitive edge on social media networks by deploying socialondemand from purechannelapps. The online tool is specifically designed for companies that use a network of dealers, retailers, employees and other partners as a route to market, enabling centralised content curation and distribution amongst a scalable global network of brand advocates
Mountain Hardwear were able to reach and influence consumers in a highly competitive retail market by providing their retailer network with relevant, timely and rich content to share as their own, to their social media networks. By doing this, Mountain Hardwear were able to reach 555,000 new consumers, where it matters; at the local level. Other benefits include an average of 350 clicks and downloads per individual post created, as well as a Cost-Per-Click (CPC) for the tool of just $0.15, 86% less than the standard CPC figure of $1.11 for search engine marketing in the retail industry.
“We were delighted with the deployment of the platform. A definable return on investment is obviously key, including partner engagement, positive consumer behaviour metrics and content distribution,” stated Chris Harges, Director of Global Marketing, Mountain Hardwear. “socialondemand has delivered on every KPI we monitored,”
“I am proud of Mountain Hardwear’s success with the socialondemand tool,” said Olivier Choron, CEO and Founder of purechannelapps. “Not only have Mountain Hardwear used the tool to the maximum of its capabilities, but their partners have too. With high engagement in the tool, coupled with some impressive results truly shows how powerful the tool is, and a tool which can be used across the Retail or FMCG verticals, as well as ‘traditional’ channel enterprises.”
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavour. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 51 countries worldwide.
Founded in 2011, purechannelapps Inc. helps customers drive business growth through better enablement, communication and collaboration with their sales teams. purechannelapps delivers enterprise-class targeted e-communications and social media amplification solutions that help organisations to reduce communication costs and amplify their social media messaging through their brand advocates.
With offices in Texas and the United Kingdom, purechannelapps is privately-owned and funded. For more information, visit www.purechannelapps.com.
For more information about how socialondemand could work for retail enterprises, please read our flyer.
Richard Rogers +44 (0) 20 3540 6585
The full Mountain Hardwear case study can be found at this destination http://purechannelapps.com/emails/Mountain_Hardware_case_study_v8.pdf
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