New York Mets sign SAS® to lead off their analytics lineup
SAS® analytics will help the Mets better understand and engage with their fans
The Mets are building a fan engagement hub that uses SAS analytics to generate a 360o view of fans. The data will help them personalize communications and promotions. By analyzing data from social media, mobile and email, the Mets will accurately gauge fan sentiment relating to different players and games. And they’ll be able to interact with fans on league and team sites, social media channels and public forums with information the fans care about.
“With SAS, the Mets will be able to analyze all this data – from when and where a fan buys a ticket to the seat they select, what drink they enjoy with their hotdog, and the merchandise they buy – to improve the fan’s experience,” said Jim Tobin, National Sales, SAS Sports industry practice.
“There’s an ever-increasing volume of data in the business of baseball and we are always looking for new ways to analyze,” said Executive Vice President and Chief Revenue Officer Lou DePaoli of the New York Mets. “In the past, SAS has been a great partner in analyzing data and providing us with a unique way to engage with our fans. We look forward to our continued relationship in the years ahd.”
SAS helps professional sports teams around the world such as the Orlando Magic, the Toronto Maple Leafs, Major League Soccer and others, improve fan insight and engagement, operations, player management and marketing.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.