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London, UK – 2nd June 2015 –  PXS Distribution, a prominent specialised distributor for the IT and Consumer Electronics Industry, has announced they have signed Heimdal as a UK partner

PXS Distribution is a focused and unique Value Added Distribution company which specialises in taking key brands to market. The company has a focused retail division, covering all major and mid-tier retail outlets across the UK, as well as a focused small enterprise, SME and large scale enterprise software division.

Heimdal Security software was developed in 2011 by the 19th and 20th Team DEF CON CTF World Champions in hacking. DEF CON is one of the world’s largest annual hacker conventions and has been held annually since 1993.

Since its incorporation in early 2014, Heimdal security development has been driven by experts in the Security field – people from security developers such as Bitdefender and BullGuard.

Heimdal is now used to protect organizations across Europe against advanced attacks, wherever their users may go. Gartner, the world’s leading information technology research and advisory company, have selected Heimdal Security (part of CSIS Security Group) as one of their representative 27 on Cyber Threat intelligence. Heimdal has a unique client based traffic scanning engine which protects you against Zero Hour exploits, dangerous web locations, malicious content from legitimate websites, cybercriminal attacks and data leakage. Heimdal is the simple traffic scanning alternative for any business and their state-of-the-art technology was one of the selected few in the Cryptolocker takedown initiated by the US Department of Justice, the FBI and Europol.

“We are pleased to be working with Heimdal.” stated Robert Hall. Managing Director of PXS Distribution UK. “Heimdal has been designed by experts in the Security field. The Heimdal product is unique as antivirus software traditionally looks for files and actions, whereas Heimdal looks at traffic and prevents hackers from stealing data from your PC and moving it out of the network. We are looking forward to introducing Heimdal to our channel base and growing market share in the UK”.

“We see PXS as the perfect fit to help take our products and core proposition out into the UK channels. We focus on the B2B, SMB and Enterprise markets and will be developing a consumer product in June,” stated Alan Case, Country Manager UK and Ireland, Heimdal Security A/S & Heimdal Security SrL 

About PXS Distribution: 

PXS Distribution UK is a value added distributor that in the past year has seen significant growth. Part of this growth has been through the expansion of their reseller channel in all 3 key sectors:  consumer, OEM and business. PXS is now firmly established as a key security provider to their reseller channel, and they are able to take all new vendors to market quickly and effectively. Another of the driving factors in this growth has been the way the company operates within the channel. PXS are not simply a box shifter like traditional distribution, they have a proactive approach to the channel and strongly believe that without direct communication to their resellers, they cannot succeed. They regularly run partner events and have a specialist tele sales team. PXS have recently launched their Reseller Renewal Program. What sets their program apart from others is that now, for the first time, a reseller can buy ANY of their security products and get the renewal revenue in future, so you are no longer tied to just one vendor, you and your consumers have choice. Nobody else can offer you this.

Despite their relative small footprint in the UK market, the financial backing PXS have through First Technology Group in RSA, has enabled them to be far more aggressive and grow into the changing channel structure.

PXS is a wholly owned division of Phoenix Distribution South Africa, who have a range of products, including Tier One Brands such as Microsoft, Symantec, McAfee, Logitech, Beats by Dre, Monster, Kaspersky, Bitdefender, TP Link, Trendnet Wireless, and Mophie.        

About Heimdal:

Heimdal is a security product launched in 2011 and aim to be the Cyberthreat security suite, which adds value to any Antivirus suite or perimeter security solution. As cybercriminal attacks developed and financial data leakage became a major issue for every organization, there appeared a growing demand for a security solution to ensure that confidential information and intellectual property never leaked to a hacker controlled server.

Since its inception, Heimdal Security sent new standards in financial malware detection by continuously following IT criminals’ footsteps.

Today, Heimdal Security works with major corporations, public entities and banks across the world in fighting against e-crime.

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