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UK is the top holiday destination for Britons on the road

London – July 2014: Summer holidays are fast approaching for the British population during the busiest and most popular holiday period. According to online research conducted by CoPilot (via YouGov), the leading, offline Sat Nav app, over a quarter (28%) of Britons will be driving to their holiday destinations by car this summer. And it is the older generations who are driving this trend, with over a third (36%) of those aged  55 and over driving to their holiday destination.   

 Home is where the holiday heart is – UK is the top holiday destination for staycations

The survey revealed that over three-fifths (62%) of holiday drivers are choosing to drive to their holiday within the UK. Cornwall is a popular UK holiday hotspot with over a tenth (11%) of British holiday drivers choosing the picturesque beach resort. For those in the North, the Lake District is another  popular holiday destination this summer, with around one in six (16%) choosing to drive to or in the infamous lakes region.

When Brits are taking to the roads abroad, France is a popular country to holiday in with one in ten of British holiday drivers choosing to holiday there; the next most popular destination is Spain (8%), followed by Italy (3%).

What is driving holidaymakers to get behind the wheel?

Over a fifthof those surveyed cited that driving to their holiday is cheaper (21%). Over One in ten take to the roads because they feel that it’s easier for travelling with children and also because they have too much luggage (13%), and seem to want to pack everything but the kitchen sink.  Pets also play a key role in choosing to holiday by car, with around a tenth of all holiday makers (8%) wanting their dog to come along and enjoy the break too. This was most common for those in the 45 – 55+ age range, and those from the North, Midlands and Wales.

Fear of data roaming drives Brits to switch off apps

Around one in five Britons would consider using sat navs apps abroad. But despite EU legislation on reduced mobile data roaming charges now in force, nearly half (44%) have concerns about incurring data roaming charges while traveling abroad. Nearly a third (29%) worry about battery drain and the potential loss of signal (28%) whilst on foreign roads.  A fifth (21%) prefers to use traditional physical maps, this, perhaps unsurprisingly, rises to a third (33%) in the 55+ age category. 

“This research shows that for many Brits taking to the open road and driving to their summer break is now the travel option of choice, due to ease, cost and the simple fact that it’s more enjoyable.  The passport crisis and air traffic control strikes this year are also likely a contributory factor in Britons choosing to take to the roads and holiday at home. For those heading abroad data roaming charges are still of a great concern, despite the fact that charges are lowering this year – it seems that still more needs to be done to make people feel in control and keep costs down,” said David Quin, VP Consumer Business at ALK Technologies.  “CoPilot sat nav apps operate offline, allowing holiday makers to avoid racking up unnecessary charges using too much data, whether at home or abroad.  Offline apps forgo the need for unnecessary,  cumbersome and in, many cases outdated maps, to give you your location, directions, local points of interest and many other invaluable features, all at the touch or swipe of a button in your pocket.”   

The CoPilot range of sat nav and trip planning apps for iPhone, iPad and Android and Windows phone 8 are designed to operate offline, with maps stored on-board to provide directions and in-car guidance when used abroad and conserving mobile data at home.

Research methodology: All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,338 UK adults. Fieldwork was undertaken between 27th – 30th June 2014.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Pricing & Availability:

CoPilot sat nav apps are available from £19.99 for the UK & Ireland version and from £34.99 for the European version, available on iOS and Android devices. CoPilot GPS, a free trip planning app, is available to download from iTunes App Store, Google Play and Windows Phone store

Summer Sale: Get 10% off CoPilot Premium Europe and Western Europe from 15th July until 10th August. More information:

About ALK Technologies, Inc.
ALK Technologies, a Trimble Company and global leader in GeoLogistics solutions and navigation software, is focused on developing innovative solutions for transportation, logistics, mobile workforces and consumers. Product lines include award-winning CoPilot, a leading source of GPS navigation software for fleets, mobile operators, hardware OEMs, systems integrators, professional drivers and consumers.  ALK’s PC*MILER is widely recognized as the transportation industry standard for routing, mileage and mapping.  ALK Maps is a development platform designed for the transportation industry and provides commercial routing, geocoding and mapping visualization for enterprise applications.

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Jo McConnell / Roxanne Kingsman
+44 (0) 1869 238 089

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