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New products boost efficiency, enable new workflows, and add intelligence for future-ready content production and management

IBC2014, Booth 8.B70: Newbury, UK, July 28, 2014 – At this year’s IBC, Snell will offer attendees a view into the future of highly efficient broadcast production, showcasing product innovations for live TV, IP routing and playout automation. With new technology offerings including powerful Media Biometrics, configurable switcher control, and next-generation IP routing, the company will demonstrate how broadcasters can boost efficiency, open up entirely new workflows, and add real intelligence to system monitoring.

Highlights of the new Snell offerings include:

The new XS platform enables software processing in the real-time IP streaming world. XS builds on Snell’s partnership with Cisco to offer a comprehensive, practical vision for IP streaming in production, all based on standard off-the-shelf hardware. At IBC, Snell will show IP streaming in action across a range of formats and devices, all with clean switching using a standard Cisco switch. The new Quasar XS provides high quality up-and-down conversion using Snell’s award winning motion compensation technology and is the first product in the new XS range.

Media Biometrics is going to drive a revolution in production system efficiency. Media Biometrics is unique Snell technology that enables systems to automatically and reliably identify media streams. The applications are enormous. For example, the new IQSAM00 provides fast and efficient monitoring of video and audio timing at various points within an SDI system and automatic correction of any lip-sync errors that arise. Media Biometrics also offers logo detection, audio track mapping, and signal quality assurance – all of which can be monitored, with error flagging built in as well. The intelligence provided will dramatically reduce the cost and complexity of monitoring in large installations and make exception-based and schedule-aware monitoring even more effective.

The Kahuna Maverik panel offers a uniquely flexible switcher interface for every type of studio and mobile programming.  Its modular architecture allows complete flexibility in design and enables the panel to be reconfigured on a production by production basis. For example the same physical space could support a single large panel or allow a director and vision mixer to work side-by-side without getting in each other’s way.  With Maverick the panel is adapted to the production rather than having to compromise by adapting the way you work to fit the panel.         

ICE OD, which will be presented in beta form at IBC, is a software-only version of Snell’s successful ICE Channel-in-a-Box. ICE OD will provide all the essential broadcast channel elements such as video server, master control, graphics and captioning in a scalable, software-only solution, capable of running on generic servers or cloud-hosted virtual machines.

Snell will also be launching the following new products and enhancements at IBC:

Morpheus Playout Automation: new After Burner option makes adding After Effects graphics into the playlist fast and straightforward, while a new ‘Hydra’ web service interface enables easy system management.

Momentum MAM gets HTML5, active directory support, FIMS compliance, and more.

Alchemist OD: the best file-based format and frame rate conversion software now with ProRes 4444, ProRes 422 HQ, ProRes 422, ProRes 422 LT, and ProRes 422 Proxy.

New Product: Quasar OD: the best quality file-based format conversion for 4K, 1080p, HD, and SD. 

KudosPro v2: a cost-effective format and frame rate converter, now with the ability to insert logos and key into the side-bar of content as well as SNMP control and monitoring to allow seamless integration with a customer’s existing Network Management System.

New Product: Kudos LC300, offeringSnell format and frame rate conversion for only $3,999.

New Product: UHD-4K Downconverter: part of Snell’s comprehensive IQ Modular range, the new IQQMD00 allows UHD-4K quad link signals to be down-converted for use within existing HD workflows or integrated into existing monitoring systems.

New Product: Luna Touch-screen router control panel with Smart Search, the fastest way to control large routers.


About Snell

Snell creates unique and Emmy award-winning technologies to help broadcasters, content owners and content providers to process and manage their valuable media assets. Recognized as global leaders in image processing, Snell applies over 40 years of media expertise to help customers achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. The company continues to innovate and is at the forefront of technology enabling customers to transition to IT, cloud, 4K, IP and UHD workflows. Through its core divisions – TV Everywhere and Live TV – it brings tangible business benefits across the production value chain, whether a single or multi-channel facility, national broadcaster or OTT provider. Snell serves more than 2000 broadcasters, post facilities and global media companies in more than 100 countries. Snell is a Quantel company. For more information visit

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Media Contacts

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EMEA:                         Megan Treacher-Evans, +44 (0) 207 403 8878
Americas & Asia:         Meghan Gardner, +1 857 222 2864

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