Splunk Drives Online Revenue Growth at John Lewis
Leading UK Retailer Generates Rapid ROI from Improved Customer Experience and Real-time Marketing Insights
LONDON and SAN FRANCISCO – July 15, 2014 – Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time operational intelligence, today announced that John Lewis is using Splunk® Enterprise to deliver operational and customer insight across johnlewis.com, a website that generates a billion British Pounds of annual revenue. Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates. To learn more, watch the John Lewis video or read the John Lewis case study.
“Within weeks of implementing Splunk software, we saw a substantial return on investment,” said Aleem Cummins, release manager & Splunk lead, John Lewis. “We discovered we were losing customers with a certain version of a web browser at checkout. Insights from Splunk Enterprise immediately identified and helped to resolve the problem and protect our revenues. We have also started to analyze customer journeys on the John Lewis website, revealing new insight into how customer experience can be made even better. At John Lewis, customer experience is more than just words; it’s a belief, and Splunk has helped us to better understand, and improve, the experience we offer our customers.”
The John Lewis team uses the intelligence Splunk Enterprise provides to make key business decisions, from the IT, web and marketing departments to senior stakeholders of johnlewis.com. Over the key Christmas clearance in 2013, Splunk Enterprise made a positive contribution to John Lewis delivering the best online performance in company history. John Lewis online sales grew more than 23% over the holiday period, and Splunk Enterprise is credited with helping the organization make important operational and marketing decisions, such as when to promote certain items or campaigns.
“It is fantastic to see John Lewis reaping the benefits of operational intelligence,” said Steve Sommer, chief marketing officer, Splunk. “Harnessing machine data is helping John Lewis deliver the best possible customer experience and further transform its business. Leading companies such as John Lewis are increasingly understanding the value of machine data and how it can help deliver a competitive advantage.”
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About John Lewis
John Lewis operates 41 John Lewis shops across the UK (31 department stores and ten John Lewis at home) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership where all staff are Partners in the business.
John Lewis, ‘Multichannel Retailer of the Year 2014’1, ‘Best Overall Retailer’2 and ‘Best Retailer 2014’3, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 250,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.
1Oracle Retail Week Awards 2014
2Verdict Consumer Satisfaction Awards 2014
3Which? Awards 2014
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the leading software platform for real-time Operational Intelligence. Splunk® software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. More than 7,400 enterprises, government agencies, universities and service providers in over 90 countries use Splunk software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce cost. Splunk products include Splunk® Enterprise, Splunk Cloud™, Splunk Storm®, Hunk™: Splunk Analytics for Hadoop and premium Splunk Apps. To learn more, please visit http://www.splunk.com/company.
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