Users Turn to FEEFO to Work Around Latest Google Update
Seller Ratings and Quality Score become even more significant in light of new changes…
In a recent move, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages (SERPs).
The update, first revealed by Search Engine Land, and confirmed by a Google spokesperson, has caused a stir among digital marketers, leaving them wondering how it will affect their Pay-Per-Click (PPC) campaigns: the price they pay for each click on an advertisement.
Instead, Google has increased the number of advertisements shown above search results from three to four, for what it calls ‘highly commercial queries.’ Other changes include a reduction in advertisements on any given SERP from eleven to seven.
With this more streamlined interface, digital experts are speculating that a page’s Quality Score – Google’s algorithm for determining how likely a page is to be found during a search – will now play an even more significant role, and the four advertisement spots will be hotly contested.
Oliver Ewbank, Head of Digital Marketing at Feefo, the UK’s leading ratings and reviews platform, suggests: ‘Businesses need to prepare to improve their web page’s Quality Score if they want to be visible in Google and keep the cost of their PPC campaigns down. A great way to do this is through fresh and relevant user-generated content, and through Seller Ratings.’
Feefo helps businesses increase their Quality Score and lower PPC spend through genuine, purchase verified reviews. An independent, trusted third party, Feefo invites customers to leave their ratings and reviews on behalf of companies worldwide. As a Licensed Google Partner, and because all reviews are guaranteed to be credible, Google takes one hundred percent of Feefo reviews.
Seamlessly integrating into a website, Feefo reviews are a continual stream of rich, user-generated content, which Google values highly in determining the Quality Score of a website.
For further information on how to Harness the Power of Google Ratings see Ewbank’s Wordstream Guest Post at: http://www.wordstream.com/blog/ or see the Feefo blog for more details on How the Update will Affect CPC (Cost per Click) at: www.feefoblog.com
Feefo is a closed platform reviews system that engages purchase-verified consumers and invites them to leave feedback about a service or product on receipt of their transaction. It’s this simple third party process that ensures reviews can be verified and trusted, offering; dynamic business insights, improved online visibility, trust and sales to over 2,500 leading brands including Expedia, Allianz, McLaren, TK Maxx, Radley and Monarch Airlines.