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Providing resellers and end users with more choice and easier deployment at a competitive price

Crawley, UK, 30th July 2014 – Today Westcon announced a new UK and European programme to actively promote HP4110 and HP4120 desktop IP phones that are optimised for Microsoft Lync, available from snom  technology AG, a leading developer of IP desktop phones and communications solutions. The desktop IP phones provide customers in the UK and Europe with a cost-effective Lync optimised solution, providing easier deployment and plug and play capability.  The programme will include: sales training, webinars, face to face training, and additional education programmes helping the channels widen their portfolios by offering Lync Optimized and Lync Qualified handsets. 

Nick Wright, European Product Manager, Westcon comments, “By incorporating the HP Lync optimised handsets from snom into our portfolio we are providing customers with choice of  ‘qualified’ and ‘optimised’ Lync phones. Offering customers a Lync certified endpoint at a competitive price with limited touch time to deploy the handset, and with faster configuration.”

Microsoft has created the designations ‘Optimised for Lync’ and ‘Qualified for Lync’ to distinguish between purpose built Lync-only end points running Microsoft Lync Phone edition firmware and standards-based SIP business phones which are tested and compatible with Lync.

Both destinations mean that the phones do not require gateway interoperability and offer administrators the ability to manage the system with capabilities, such as direct provisioning and configuration from the phone to the Lync server and remote Lync server updates to the devices. The key difference is that Lync Qualified phones will work in a Lync environment and an IP PBX environment concurrently; they are not limited to use only with Lync.

snom and Westcon are providing resellers and end users with a choice whether to deploy ‘Lync Optimised’ handsets or ‘Lync Qualified’ handsets depending on the customer’s requirements. For businesses that require customisation of their voice communications a ‘Lync qualified phone’ that can support a broad range of IP PBX and rich collaboration features is recommended. For organisations requiring end points that are PC centric and require no telephony the ‘Lync optimised phones’ are a popular choice.  

“We are delighted at the growing relationship with Westcon Group, it is an excellent opportunity for both companies and we now have both our own linked qualified handsets and our high-quality phone for Lync users who desire an Optimized handset.”  said Ciaran Bolger Sales Director for snom UK “We now have an expert Lync distribution partner and a complete end-to-end offering on Certified and Optimized handsets which have been increasingly well taken by Lync systems integrators.“

For more information on optimised vs qualified visit:

About Westcon Group
Westcon Group, Inc. is a value added distributor of category-leading unified communications, network infrastructure, data centre, and security solutions with a global network of specialty resellers. Westcon’s teams create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group’s portfolio of market-leading vendors includes: Cisco, Avaya, Brocade, Polycom, Check Point, and Blue Coat. For more information, please visit

Nina Dally
Arrow PR Ltd
+44 1844 202766
07808 207140

John Richardson
UK Channel Marketing Director
Westcon Convergence

+44 1293 806079

About snom

Founded in 1996 in Berlin, Germany, snom technology AG is a pioneer in the development of high quality IP phones for both businesses and service providers. snom specializes in the design and manufacture of VoIP telephones and related equipment based on the Session Initiation Protocol (SIP) and is recognized for its high-quality, customizable and cost-effective products.

snom is also differentiated by its focus on security and privacy and is committed to delivering products that operate within EU privacy laws. snom’s products are vendor independent and provide a long term ROI by enabling the use of a single handset with multi-vendor PBX services.

snom customers and partners benefit from the very high levels of interoperability and flexibility that snom telephones offer, including plug-and-play integration and universal compatibility with standards-based SIP VoIP platforms, applications or services.

snom technology AG is headquartered in Berlin, with offices in Italy, France, UK and the U.S. supported by a network of channel partners operating across 65 countries. As a global company snom provides localized support and training to ensure the highest levels of service for customers and partners. For more information on snom UK, please visit Our full corporate site is available at

Media Contact - snom
Lesley Hansen
Phone      +44 (0) 161 348 7500
Cellular    +44 (0) 7747470706 / Fax  +44 (0)161 348 7504

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