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Global Ecosystem of Enterprise Users, Cloud Service Providers, and Value Added Resellers Collaborate on Zerto Virtual Replication Product Roadmap Development to Address IT Datacenter Challenges

Boston, MA – June 3, 2015Zerto, setting the standard for protection, recovery and migration of data in cloud and virtualized datacenters, today announced the launch of its customer and cloud advisory boards to support business continuity and disaster recovery software innovations. The global ecosystem of enterprise users, cloud service providers (CSPs) and value added resellers (VARs) will continue the heritage of contributing to Zerto Virtual Replication’s product roadmap development to address critical IT datacenter challenges. The product was purpose-built using direct feedback from customers and partners prior to its launch in 2011.

Zerto Advisory Board members are industry leaders spanning chemicals, education, financial services, healthcare, manufacturing, retail, technology, and telecommunications, and are challenging the market to adopt innovative BC/DR technologies. Members of Zerto’s Customer Advisory Board include Leupold and Stevens, Lippert, Premier Inc., Wood Forest National Bank, and Yakima Valley Farm Workers Clinic. Members of Zerto’s Cloud Advisory Board include Adapt, Bluelock, Expendient, Exponential-e, Eze Castle, iland, Internet Solutions, KPN, Navisite, Telefonica, Secure24, Veristor, Verizon/Terremark, and Virtacore.

Zerto’s Partner Advisory Board also includes vendors from Gartner’s 2015 Disaster Recovery as a Service (DRaaS) Magic Quadrant. According to the report, initially, small organizations with less than 100 employees were DRaaS early adopters. Since the beginning of 2013 improved DRaaS maturity, greater provider choice and lower monthly service costs have broadened the appeal of DRaaS across organizations of all sizes, dispelling the myth that the DRaaS “sweet spot” is limited to small businesses.

“The ‘Always on’ service expectations are shaping how IT organizations are evolving the approach to and evolution of IT disaster recovery management (IT-DRM). Increased IT resilience expectations are occurring at a time in which many organizations are revising their strategies to modernize data centers. One key modernization objective is that the next generation data center infrastructure must be equally effective in resuming data center operations after minor or major disruptive events. In addition, the scope of this resumption must span both private and public clouds.”

Gartner, Hype Cycle for IT Service Continuity Management, 2014; John Morency, VP of Research, Carl Claunch, VP Distinguished Analyst, Pushan Rinnen, Research Director, September 10, 2014 

Supporting Quotes:

Ziv Kedem, CEO and Co-Founder, Zerto

“Today’s IT infrastructures bring many challenges as business needs evolve such as compliance requirements, while technology sprawl increases the rate of incompatible systems and total cost of ownership. This convergence requires improved flexibility and responsiveness to not only address a wide range of natural and manmade disasters, but other costly disruptions. We’re very excited to have a rich and dynamic group of cloud service providers, value added resellers and enterprise customers that have chosen to collaborate with Zerto’s product development teams to help create innovative, market-driven BC/DR solutions that materialize the vision for cloud continuity.” 

Supporting Resources: 

About Zerto
Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual Replication, has become the standard for protection, recovery and migration of applications in cloud and virtualized datacenters, and won numerous awards, including Best of Show at VMworld 2011, Best of VMworld Europe 2014, as well as 2011, 2012 and 2013 Product of the Year Awards for its innovative hypervisor-based replication approach. For more information, go to


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